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Are barbershops a new gold mine?
Way back when, even before the revolution proclaimed that "the cook was able to rule the state", there were barbershops in Russia. The simple folk and the noble gentlemen, as was the custom since they were born, cut their hair at the barber’s. However, with the advent of Soviet Power, someone decided that there is no sex in the country and replaced the barber shop by hairdresser’s where men and women had their hair done right next to each other. Well, at least they were in separate rooms.
With the beginning of "perestroika" in the late 1980’s, unisex beauty salons came into fashion, with no clear delineation between male and female hairdressing. It would have lasted forever if the early 2000’s had not given birth to hipsters. It is thanks to them that the first barbershop (a purely men's hairdresser) appeared in Russia and everything returned to its place.
Today, we are on the threshold of a real boom in men’s hairdressing.
The dynamics of new barbershops opening in Russia
Why the barbershop market in Russia is a gold mine
Stats
Male population in Russia
68,000,000
Average frequency of haircut
1 every 3 weeks
Number of haircuts demand monthly
90,000,000
Average number of haircuts in 1 barbershop
546
Barbershop market capacity
165,000
Barbershops opened now
3,000
Number of barbershops yet to be opened
162,000
Investment and profit
Necessary investment
1-5 million roubles
Return on Investment
1-2 years
Average profit
From 100,000 to 1,5 million roubles
Key players on the market
Applying to participate
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